sometimes analog —

sometimes digital —

always on brief


sometimes is an independent branding & design studio, working with both local and international clientele, across a wide range of markets. Our mission is to design and deliver creative solutions for our clients problems. Our philosophy is based on three core principles, on budget, on time and always according to the brief. We design for a variety of medias, both analogue and digital in nature.

Our full services include: brand identity, illustration, packaging design & product branding, digital design and interactive design, website and eshops, printed material from brochures to complete magazines and books, print ads as well as exhibition signage and graphics.

So if you are interested in creating a new brand from the ground up or in redefining your existing identity, updating your digital presence or enrich your analogue one, we are here to help you!


sometimes is the creative space of Nick Kouirouklis, a Thessaloniki-based visual communication designer, typography lover, illustrator and creative coder. Along with selected partners ranging from web development to 3D and motion graphics, he works remotely to meet the needs that brands have across the globe.


Nick is skilled in branding, having worked in the past in several identity projects both as a freelancer and as a member of creative teams. He has a past in working in an advertising agency in Greece, and after that in a prestigious creative studio in his city, untill he decided to pursue his own path, and start his own personal studio. During his time at the previous studios, he was tasked with various branding, packaging and advertising projects, both digital and printed in nature. He also designed websites ranging from simple company-profile pages to more complex like business directories. He was responsible adapting international key visuals for brands like IQOS, Marlboro and L&M to the Greek market (for the first one he also helped in the creation of complete campaigns including key visuals, social media posts, printed ads, videos, banners etc.) He learned to work with strict international brand guidelines to ensure a smooth and coherent brand experience, while maintaining the need for delivery on really tight deadlines.

Whether print or digital, small or big, handmade or mass-produced, tell us about the problem your company is facing and let’s collaborate on solving it.