Sometimes Studio


  • Branding
  • Art Direction
  • Product Photography
  • UI Design – Website
  • Social Media


Spooks – a journey into the fascinating world of designer toys and creative collectibles.

Spooks is a fresh addition to the designer toys and digital collectibles market. These small, pop-art style ghost figurines are made of PVC, serve as a blank canvas and invite buyers to show off their creativity.

The brief

Spooks, as an innovative collectible designer toy, is purposefully crafted to resonate with a primarily youthful audience of art and design enthusiasts. Our design brief called for a distinctive and vibrant brand identity, characterized by a dynamic pop color palette, adorable illustrations, generous white space, and bold typography that demands attention and adds a playful touch to the overall aesthetic.

What we did

As the creative team behind the Spooks project, we took charge of every aspect of its visual representation, including the figurine’s distinctive form, a captivating brand identity, a fully realized website, marketing materials such as flyers and stickers, eye-catching packaging, meticulously crafted product shots, and engaging social media posts. Our comprehensive approach ensures a cohesive and immersive experience across all touchpoints, solidifying Spooks as an upcoming and standout brand in the designer toy market.

Creating key visuals

Since the SpookyBlanks figurine was still in production, we opted to create captivating product shots for our marketing materials using digital techniques. Leveraging the power of Unreal Engine 5, we seamlessly brought the Spooks to life in various dynamic environments, showcasing the limitless potential for customization and sparking the imagination of our audience.